Born in London and raised between the UK, the South of France, and Switzerland, I’ve always been drawn to how stories move people, and how advertising, when done right, can shift perspectives and spark real change.

I’ve worked across global agencies, leading award-winning campaigns as a Producer, Project Manager, and Studio Manager for brands including Apple, Shell, the NHS, Toyota, and Lexus. I care as much about creative as I do about delivery, and believe the best work comes from the space where ideas and structure meet.

I’m driven by impact, craft, and the belief that this industry can still surprise people in the best ways.